About Me.

Creativity has always been a driving force in my life. Consciously or not, I've sought out ways to express myself — as a means of relating to the world, to myself, and to others. Over the years that expression has taken many forms: dance, painting, design, fashion, writing, movement — each one giving me a sense of agency and belonging.

Reading and writing are inseparable from my identity. I've never been without a book since I learned to read, endlessly struck by the many ways words can inform and move us. For over a decade, that pull toward language has shaped my professional life too — moving from graphic design into content strategy and editorial work, with a focus on helping teams, communities, and individuals find and shape their voice.

I live in London with my partner Alon and our cat Luna.

CONTACT
You can reach me at shellypeleg [at] gmail.com.